Silver City MainStreet has diverse projects that promote our downtown and the economic vitality of Silver City since 1985 — street lights, Downtown Gateway Arch, Big Ditch Park improvements, beautification projects, and restoration of the historic Silco Theater.

The Silco Theater

Our historic downtown theater was restored in 2015 and is now operating, showing first run films. In October of 2021, SCMS started managing the theater. The Silco is available for party or presentation rentals.  Ask about becoming a Friend of the Silco to support theater projects.

Downtown Guide

The comprehensive Downtown Guide is published every year available to everyone at the Visitor Center. The Guide includes the more than 145 downtown businesses, which are listed by category  — this is a free service to our residents, visitors and businesses.

Downtown Holiday Decorations

Each year Silver City MainStreet, with help from the Town of Silver City, volunteers and donations from the community, decorates the light poles downtown.  We also host a merchant window decorating contest and give the "Spirit of Christmas" award. Downtown Silver City be the place to see holiday lights!


Administered by Silver City MainStreet, many individuals, organizations, and businesses in the community volunteer to maintain the roadway medians, including the highway medians that lead into our historic downtown on highways 90 and 180.

MainStreet Gift Certificates

Offered year round at the Visitor Center, First American Bank, and Home Furniture, the Gift Certificate program is strongly promoted each year during December and brings thousands of dollars to the downtown merchants. Nearly all of the downtown merchants accept this welcome gift.

Downtown Planters

Funding from the Town and Country Garden Club and volunteer service from Gary Stailey and the Community Youth Building Project, planters were built and are planted with colorful flowers making our downtown more beautiful.

Merchant Mingles

Downtown meetings for merchants facilitates information sharing and planning of collaborative promotions. The get-togethers result in Love Locals Day, special discount days offered to local residents, as well as annual and all-together new events and promotions.

WNMU Student Discounts

Organized by Silver City MainStreet to encourage university students to enjoy the downtown and benefit from special discounts from participating merchants, who display a window sticker to announce discounts.

WNMU Discount Participant List


Vacancy Survey

The vibrant atmosphere of historic downtown comes from the diversity of businesses and dedication of merchants — SCMS supports that energy and helps by surveying buildings available for new businesses, noting vacancies year 'round. The current rate is 10%.

Main Street Plaza — this project was completed in March 2020 thanks to the support and funding from the Town of Silver City, FMI Foundation, State Capital outlay and NM MainStreet funding.

The Silco Theater — restored to its historic past, become a Friend of the Silco for just $100. Receive a punch card good for 6 movies!
→ Become a Friend of the Silco

Stories From Our Streets — discover the town "built to last” with a walking tour of historic buildings, narrated by people who occupied them, past and present.

Arts and Cultural District — a vibrant downtown through creative placemaking, encouraging artisan live/work business, and fostering a creative economy
→ Learn More